Premier Business Inter (PBI) is a Thailand’s leading trading companies focusing in radiotherapy technologies distributor: ELEKTA, and Nucletron.     With its slogan “Perfection beyond innovation”, it reflects its platform of being expert not only in medical technologies, but services and cares.

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Designing marketing strategies to differentiate the company from competitors by different approaches from medical technologies distributors.   The strategies aimed to create trade relations between the company and its hospitals’ clients with integrated communications strategies.  The strategies were furthermore designed to supports corporate image, and technologies image.